Proactive Playbook for Practitioners

Proactive Playbook for Practitioners

The protocols, labs, documentation standard, compliance map and business case for running a proactive health practice. Written by clinicians who run one. Every dose carries a source.

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232 pages. green 25 ready to ingest, yellow 188 partial, red 19 to write.

Proactive Playbook for Practitioners: master outline

Generated from outline.json on 2026-10-24. GREEN = content exists, ingest. YELLOW = partial. RED = write from scratch.

Start here

Page Path Status Feeds Source
How to use this Playbook 00-front-matter/how-to-use RED Front matter write; one page
Who wrote this and why 00-front-matter/who-wrote-this YELLOW Front matter TCD intro + MM bio; vault 06 People
Evidence grades A to E and the citation rule 00-front-matter/evidence-grades GREEN Front matter SHE Library Build Plan §2.4, §4
The page standard: indication, dosing, monitoring, contraindications, sources 00-front-matter/page-standard GREEN Front matter 01 Clinical/04 Templates/Protocol Template.md + SHE-Protocol-Template-v1.md
Registry, IRB and the words we never use 00-front-matter/registry-and-wording GREEN Front matter 13 Legal/Required Wording Library.md, Prohibited Claims.md, IRB and PMA Layer.md

Part I. Foundations

Page Path Status Feeds Source
The proactive health model 01-foundations/proactive-health-model YELLOW Ch 1 TCD chapters 1 to 3; GoodRx deck v5 'Three answers'
Options, not escalation: patient preference rules cash pay 01-foundations/options-not-escalation YELLOW Ch 1 Philosophy Mort 2026-10-24 ruling; joint injection example
What gets skipped: cofactors, co-prescriptions and the second-order effects 01-foundations/what-gets-skipped YELLOW Ch 1 Philosophy Mort 2026-10-24 (NAD+ methyl donors, Matt L. homocysteine); every protocol page section 4b
Sequencing: mitochondria, hormones, gut (OPS-AF) 01-foundations/ops-af-sequencing GREEN Ch 2 01 Clinical/00 Home/OPS-AF Framework MOC.md
The baseline panel and what each marker buys you 01-foundations/baseline-panel GREEN Ch 3 Labs 03 Labs/Cockroach Baseline Panel.md, SHERPA Lab Ranges.md, SHERPA_LAB_TEMPLATE.xlsx
Functional ranges and interpretation rules 01-foundations/functional-ranges GREEN Ch 3 Labs 03 Labs/Functional Ranges.md, Lab Interpretation Rules.md
ApoB and Lp(a) 01-foundations/lab-apob-lpa YELLOW Ch 3 Labs 03 Labs/ApoB & Lp(a).md
Fasting insulin and HOMA-IR 01-foundations/lab-insulin-homa YELLOW Ch 3 Labs 03 Labs/Fasting Insulin & HOMA-IR.md
Ferritin and iron 01-foundations/lab-ferritin-iron YELLOW Ch 3 Labs 03 Labs/Ferritin & Iron.md; Golden Cases GC-005, GC-007
Thyroid panel 01-foundations/lab-thyroid YELLOW Ch 3 Labs 03 Labs/Thyroid Panel.md; Elaine Hashimoto's variant
Vitamin D 25-OH 01-foundations/lab-vitamin-d YELLOW Ch 3 Labs 03 Labs/Vitamin D 25-OH.md; Elaine vitamin D variant
hs-CRP and the inflammation read 01-foundations/lab-hscrp YELLOW Ch 3 Labs 03 Labs/hs-CRP.md
Testosterone markers 01-foundations/lab-testosterone YELLOW Ch 3 Labs 03 Labs/Testosterone Markers.md; GC-001
The good-faith exam and telemedicine posture 01-foundations/good-faith-exam GREEN Ch 4 Clinical rules 05 Clinical Rules/Good Faith Exam Posture.md
Medication posture: what we start, stop and leave alone 01-foundations/medication-posture GREEN Ch 4 Clinical rules 05 Clinical Rules/Medication Posture.md
Reconstitution math, the one rule that cannot fail 01-foundations/reconstitution-math GREEN Ch 4 Clinical rules 05 Clinical Rules/Reconstitution Math Rule.md; sherpa-clinic-pack lint
Dosing style: slow titration, lowest effective dose 01-foundations/dosing-style GREEN Ch 4 Clinical rules 05 Clinical Rules/Peptide Pure Dosing Style.md
Documentation: the SOAP note is a tracker 01-foundations/documentation-standard GREEN Ch 5 Documentation 05 Clinical Rules/Clinic Note & Email Rewrite Standard.md; 04 Templates/SOAP Note Template.md
Patient communication: the recap email and its blocks 01-foundations/patient-communication GREEN Ch 5 Documentation 04 Templates/Email Block *.md, Patient Email Template.md
Children, minors and who we do not treat 01-foundations/children-and-minors GREEN Ch 4 Clinical rules 05 Clinical Rules/Children & Minors Rules.md

Part II. Protocols

Page Path Status Feeds Source
Metabolic / Microdose GLP-1 foundation 02-protocols/metabolic/microdose-glp1-foundation GREEN Ch 6 Metabolic SHE Curriculum/protocols/metabolic_microdose-glp1-foundation_SM.md (PMIDs verified 10/23)
Metabolic / Metabolic optimization: tirzepatide and retatrutide titration 02-protocols/metabolic/metabolic-optimization GREEN Ch 6 Metabolic 01 Protocols/Metabolic Optimization.md
Metabolic / GLP-1 side effects: nausea, muscle, iron 02-protocols/metabolic/glp1-side-effect-management YELLOW Ch 6 Metabolic Ondansetron.md; GC-005; TCD appendix
Metabolic / Mitochondrial stack: NAD+, SS-31, MOTS-c 02-protocols/metabolic/mitochondrial-stack YELLOW Ch 6 Metabolic S2 NAD protocol; compound notes NAD+, SS-31, MOTS-c
Metabolic / NAD+ repletion and the methyl donors it burns 02-protocols/metabolic/nad-repletion YELLOW Ch 6 Metabolic Mort 2026-10-24 (NNMT, TMG, methylated B, homocysteine); S2 longevity-nad-repletion; NAD+.md; 217 charts
Metabolic / Advanced lipid management and the statin-to-Repatha path 02-protocols/metabolic/lipid-protocol YELLOW Ch 6 Metabolic S2 lipid protocol; Email Block - Statin to Repatha.md; Repatha.md
Recovery and musculoskeletal / Wolverine: BPC-157 + TB-500 for tendon and joint 02-protocols/recovery-msk/wolverine GREEN Ch 7 Recovery 01 Protocols/Wolverine Protocol.md
Recovery and musculoskeletal / KLOW: systemic recovery stack 02-protocols/recovery-msk/klow YELLOW Ch 7 Recovery 01 Protocols/KLOW Protocol.md
Recovery and musculoskeletal / Shoulder injury: BPC-157 + TB-500 loading and daily 02-protocols/recovery-msk/shoulder-bpc157-tb500 GREEN Ch 7 Recovery SHE Curriculum/protocols/recovery_shoulder-bpc157-tb500_SM.md (PMIDs verified)
Recovery and musculoskeletal / Joint injection: the options table (NSAID, steroid, BPC/TB4, PRP, cellular) 02-protocols/recovery-msk/joint-peptide-injection YELLOW Ch 7 Recovery Mort 2026-10-24; 04 Templates/Joint Peptide Injection Note.md, PRP Procedure Note.md, Stem Cell Regenerative Note.md
Recovery and musculoskeletal / PRP: when it beats peptides and when it does not 02-protocols/recovery-msk/prp YELLOW Ch 7 Recovery 04 Templates/PRP Procedure Note.md
Recovery and musculoskeletal / Tendinopathy ladder: Achilles, patellar, elbow, rotator cuff, plantar 02-protocols/recovery-msk/tendinopathy-ladder RED Ch 7 Recovery Chris Alvarez DC lane; write
Recovery and musculoskeletal / Low back pain and knee osteoarthritis 02-protocols/recovery-msk/low-back-and-knee-oa RED Ch 7 Recovery Chris Alvarez DC lane; write
Recovery and musculoskeletal / Post-surgical recovery 02-protocols/recovery-msk/post-surgical-rehab RED Ch 7 Recovery write; 885-encounter mine
Regenerative and cellular / What is legal today: 361 HCT/P, same surgical procedure, minimal manipulation 02-protocols/regenerative-cellular/what-is-legal-today YELLOW Ch 8 Regenerative 13 Legal/IRB and PMA Layer.md; Stem Cell Regenerative Note.md; Barbara Krutchkoff IND notes; FDA 21 CFR 1271
Regenerative and cellular / Right to Try: federal and state pathways, who qualifies, how to document 02-protocols/regenerative-cellular/right-to-try RED Ch 8 Regenerative Federal Right to Try Act 2018; state RTT statutes; COMPLIANCE agent
Regenerative and cellular / Autologous cellular procedures: bone marrow aspirate, adipose, PRP-plus 02-protocols/regenerative-cellular/autologous-cellular-procedures YELLOW Ch 8 Regenerative Stem Cell Regenerative Note.md; PRP Procedure Note.md
Regenerative and cellular / Exosomes, A2M and the biologics we do not inject 02-protocols/regenerative-cellular/exosomes-and-biologics RED Ch 8 Regenerative TCD Arsenal biologics entries; FDA warning letters; write
Regenerative and cellular / Nebulized peptide protocols 02-protocols/regenerative-cellular/nebulized-peptides RED Ch 8 Regenerative Mort-authored; TCD disclosure excerpts in 14 Patents; write
Regenerative and cellular / When it needs an IND: the research route and the registry 02-protocols/regenerative-cellular/ind-and-registry-route YELLOW Ch 8 Regenerative 07 Registry; Barbara Krutchkoff IRCM; PPRN-001-2025
Hormones / Men's wellness baseline: enclomiphene, tadalafil, boron 02-protocols/hormones/mens-wellness-baseline GREEN Ch 8 Hormones 01 Protocols/Men's Wellness Baseline.md; Golden Cases Enclomiphene Responders
Hormones / Testosterone replacement when enclomiphene is not enough 02-protocols/hormones/testosterone-replacement YELLOW Ch 8 Hormones Testosterone Cypionate.md; GC-001
Hormones / Women's BHRT: transdermal estradiol + micronized progesterone 02-protocols/hormones/womens-bhrt-swap YELLOW Ch 8 Hormones 01 Protocols/Women's BHRT Swap.md; 05 Rules/BHRT Framing.md; Elaine BHRT variant
Hormones / Perimenopause 02-protocols/hormones/perimenopause RED Ch 8 Hormones Elaine lane; write
Hormones / PCOS and fertility support 02-protocols/hormones/pcos-and-fertility RED Ch 8 Hormones Elaine lane; Inositol.md; write
Hormones / Growth hormone secretagogues: CJC-1295/Ipamorelin 02-protocols/hormones/growth-hormone-secretagogues YELLOW Ch 8 Hormones CJC-1295 Ipamorelin.md; 77 charts mined
Gut / Gut repair: oral BPC-157 + KPV 02-protocols/gut/gut-repair-bpc-kpv YELLOW Ch 9 Gut KPV.md, BPC-157.md; GI powder patent disclosure; Bryan V. case
Gut / SIBO 02-protocols/gut/sibo YELLOW Ch 9 Gut 01 Clinical/10 Elaine/Protocol Variants SIBO
Gut / H. pylori 02-protocols/gut/h-pylori RED Ch 9 Gut 01 Clinical/10 Elaine/Protocol Variants H. pylori
Gut / Candida and dysbiosis 02-protocols/gut/candida-and-dysbiosis RED Ch 9 Gut Elaine lane; write
Gut / IBS and reflux 02-protocols/gut/ibs-gerd RED Ch 9 Gut Elaine lane; write
Gut / Reading a GI-MAP 02-protocols/gut/gi-map-interpretation RED Ch 9 Gut Elaine lane; write
Thyroid, immune and autoimmune / Hashimoto's and hypothyroid conversion 02-protocols/thyroid-autoimmune/hashimotos YELLOW Ch 10 Immune 01 Clinical/10 Elaine/Protocol Variants Hashimoto's
Thyroid, immune and autoimmune / Immune reset: thymosin alpha-1 and the recalibration stack 02-protocols/thyroid-autoimmune/immune-reset YELLOW Ch 10 Immune 01 Protocols/Immune Reset Protocol.md (draft); Thymosin Alpha-1.md
Thyroid, immune and autoimmune / Low-dose naltrexone 02-protocols/thyroid-autoimmune/low-dose-naltrexone YELLOW Ch 10 Immune Low-Dose Naltrexone (LDN).md
Thyroid, immune and autoimmune / Mold and biotoxin illness 02-protocols/thyroid-autoimmune/mold-and-biotoxin RED Ch 10 Immune Shane D. case pattern; Elaine lane; write
Brain, sleep and mood / Brain fog 02-protocols/brain-sleep-mood/brain-fog YELLOW Ch 11 Brain 01 Protocols/Brain Fog Protocol.md (draft)
Brain, sleep and mood / Neuroregeneration: Semax, Selank, BPC-157, HBOT, PBM 02-protocols/brain-sleep-mood/neuroregeneration YELLOW Ch 11 Brain 01 Protocols/Neuroregeneration Protocol.md (draft)
Brain, sleep and mood / Trauma and PTSD: STARTED and stellate ganglion block 02-protocols/brain-sleep-mood/trauma-ptsd-started YELLOW Ch 11 Brain 01 Protocols/Trauma & PTSD Protocol.md; 05 Rules/STARTED Protocol.md; 04 Templates/Stellate Ganglion Block - Reference.md
Brain, sleep and mood / Sleep 02-protocols/brain-sleep-mood/sleep YELLOW Ch 11 Brain S2 sleep protocol; Melatonin, Magnesium, Glycine, L-Theanine notes
Longevity, skin and sexual health / Longevity stack 02-protocols/longevity-skin-sexual/longevity-stack YELLOW Ch 12 Longevity 01 Protocols/Longevity Stack.md (draft); Spermidine, GHK-Cu, MOTS-c notes
Longevity, skin and sexual health / GLOW: skin, hair and tissue quality 02-protocols/longevity-skin-sexual/glow YELLOW Ch 12 Longevity 01 Protocols/GLOW Protocol.md
Longevity, skin and sexual health / GHK-Cu topicals 02-protocols/longevity-skin-sexual/ghk-cu-topicals YELLOW Ch 12 Longevity GHK-Cu.md; 14 Patents GHK-Cu topicals
Longevity, skin and sexual health / Sexual health: PT-141, tadalafil, oxytocin 02-protocols/longevity-skin-sexual/sexual-health YELLOW Ch 12 Longevity PT-141.md, Tadalafil.md, Oxytocin.md
Longevity, skin and sexual health / The 12-week proactive program (the GoodRx core offer) 02-protocols/longevity-skin-sexual/twelve-week-program YELLOW Ch 12 Longevity GoodRx deck v5 'The program'; GoodRx_Revenue_Map.pdf

Part III. Compound monographs

Page Path Status Feeds Source
Index of 52 compounds 03-compounds/index-of-compounds YELLOW Ch 13 Formulary 01 Clinical/02 Peptides & Meds (52 notes); 00 Home/Peptides & Formulary MOC.md
Regulatory status by compound: 503A, Rx, supplement, research only 03-compounds/regulatory-status-table YELLOW Ch 13 Formulary SHE_V1 components master (~75 CMP codes, checked 2026-10-10); FDA 503A bulks list
Monograph template 03-compounds/monograph-template GREEN Ch 13 Formulary templates/compound.md

Part IV. Running the practice

Page Path Status Feeds Source
AI and the Simple Health Engine / How to use AI in clinic: the three jobs it does and the one it never does 04-practice/ai-and-she/how-to-use-ai-in-clinic YELLOW Ch 14 AI + SHE CLAUDE.md SOAP-as-tracker rule; 08 AI Practice; Mort 2026-10-24
AI and the Simple Health Engine / Why the AI sits in the visit 04-practice/ai-and-she/why-ai-in-the-visit YELLOW Ch 14 AI + SHE 01 Clinical/08 AI Practice/README.md, Visit Workflow.md
AI and the Simple Health Engine / What the Simple Health Engine is and how it plugs into your EMR 04-practice/ai-and-she/she-architecture YELLOW Ch 14 AI + SHE 09 Automation/ARCHITECTURE.md, SHERPA_BUILD_SPEC.md; 12 SHERPA Practice Fusion FHIR brief
AI and the Simple Health Engine / The pre-visit brief and the six checks before a plan ships 04-practice/ai-and-she/pre-visit-brief YELLOW Ch 14 AI + SHE SHERPA_OUTPUT_SPEC.md; Charlie SHE Design Lab clinician desk
AI and the Simple Health Engine / Golden cases: where the AI was wrong and what we changed 04-practice/ai-and-she/golden-cases GREEN Ch 14 AI + SHE 08 AI Practice/Golden Cases GC-001 to 007 (de-identified)
AI and the Simple Health Engine / Provider profiles: making the AI write like you 04-practice/ai-and-she/provider-profiles GREEN Ch 14 AI + SHE 08 AI Practice/Provider Profiles
AI and the Simple Health Engine / The outcomes loop: registry, consent and better protocols 04-practice/ai-and-she/data-registry-loop YELLOW Ch 14 AI + SHE 07 Registry/Registry Data Collection Standard.md, PPRN Registry Framing.md
Training providers fast / A new provider's first 30 days 04-practice/training/first-30-days YELLOW Ch 15 Training 09 Automation/new-hire-pack
Training providers fast / Proactive Health Foundations: the 8-module core course 04-practice/training/foundations-course YELLOW Ch 15 Training SHE Library Build Plan §5; SHE-Curriculum-Template-v1.md
Training providers fast / Teaching reconstitution to staff and patients 04-practice/training/teaching-reconstitution YELLOW Ch 15 Training Reconstitution Math Rule; reconstitution video
Training providers fast / Certification, CME routes and what we can honestly claim 04-practice/training/certification-and-cme YELLOW Ch 15 Training SHE Library Build Plan §5 CME; ACCME Standards
Training providers fast / Failure gallery: how good notes go wrong 04-practice/training/failure-gallery YELLOW Ch 15 Training 08 AI Practice/Failure Gallery; Clinic Note & Email Rewrite Standard addenda
Compliance state to state / The regulatory map: FDA, 503A, 503B, RUO, PMA, registry 04-practice/compliance/regulatory-map GREEN Ch 16 Compliance 13 Legal/IRB and PMA Layer.md, COMPLIANCE CHECKLIST.md, Deviations and Positions.md
Compliance state to state / Prohibited claims and required wording 04-practice/compliance/prohibited-claims GREEN Ch 16 Compliance 13 Legal/Prohibited Claims.md, Required Wording Library.md
Compliance state to state / Telehealth and prescribing by state (50-state table) 04-practice/compliance/telehealth-by-state RED Ch 16 Compliance COMPLIANCE agent; FSMB + state boards; verify quarterly
Compliance state to state / PA, NP and DC scope of practice by state 04-practice/compliance/scope-of-practice-by-state RED Ch 16 Compliance COMPLIANCE agent; AAPA/AANP state maps
Compliance state to state / Compounded peptides: dispensing and nonresident pharmacy rules by state 04-practice/compliance/compounding-and-dispensing-by-state RED Ch 16 Compliance 503A acquisition notes; NABP; FL/AZ dispensing registration flag
Compliance state to state / Adverse event reporting, consent and the registry 04-practice/compliance/adverse-events-and-consent YELLOW Ch 16 Compliance 07 Registry/Site Participation Agreement.md, IRB_SUBMISSION_GUIDE.md
Compliance state to state / LegitScript, merchant accounts and staying bankable 04-practice/compliance/legitscript-and-payments YELLOW Ch 16 Compliance areas: legitscript-certification, payment-processing
The business case: triple the revenue without pushing / We do not push. Trust, education, and why revenue triples anyway 04-practice/business/trust-not-pressure YELLOW Ch 17 Business Mort 2026-10-24; patient email blocks; MONETIZATION.md
The business case: triple the revenue without pushing / The visit that pays: baseline labs, the options table, the recap email 04-practice/business/the-visit-that-pays YELLOW Ch 17 Business Clinic Note & Email Rewrite Standard; options-not-escalation
The business case: triple the revenue without pushing / Unit economics of a proactive practice 04-practice/business/unit-economics YELLOW Ch 17 Business GoodRx_Revenue_Map.pdf ($96.8K gross / $55.9K margin per office); 09 Automation/MONETIZATION.md
The business case: triple the revenue without pushing / Pricing the 12-week program and the membership 04-practice/business/pricing-the-program YELLOW Ch 17 Business Mike Jones deck; SHERPA $599/mo
The business case: triple the revenue without pushing / Labs as a profit center 04-practice/business/labs-as-a-profit-center RED Ch 17 Business write; Quest/Function pricing
The business case: triple the revenue without pushing / Fulfillment: 503A partners, in-house lyo, what to never do 04-practice/business/fulfillment-and-503a YELLOW Ch 17 Business areas: 503a-pharmacy-acquisition, peptide-lyophilization (vendor names stripped)
The business case: triple the revenue without pushing / Marketing a proactive practice without getting a letter 04-practice/business/marketing-without-getting-sued YELLOW Ch 17 Business 11 Sales & SEO compliance gate; Eli Lilly letter lesson 10/24
The business case: triple the revenue without pushing / The first 90 days: from zero to a full panel 04-practice/business/the-first-90-days RED Ch 17 Business write

Appendices

Page Path Status Feeds Source
TCD Master Protocol Reference (seed) 05-appendices/tcd-master-protocol-reference YELLOW Appendix A TCD Appendix Obsidian/TCD_Protocol_Reference, THE COCKROACH DIET protocols.docx; _RECONCILIATION note governs conflicts
TCD Appendix A: The Arsenal (seed) 05-appendices/tcd-arsenal YELLOW Appendix B TCD_Appendices_v3_MERGED.docx
Reconstitution tables 05-appendices/reconstitution-tables GREEN Appendix C Reconstitution Math Rule; sherpa-clinic-pack lint cases
Outcome instruments library 05-appendices/outcome-instruments YELLOW Appendix D SHE Library Build Plan §2.7 list (NRS, QuickDASH, WOMAC, PHQ-9, GAD-7, ISI, PSQI, PGIC)
Lab LOINC and plain-words dictionary 05-appendices/lab-loinc-table YELLOW Appendix E SHERPA_LAB_TEMPLATE.xlsx; Charlie's 412 labs; dictionary rows
Glossary in plain words 05-appendices/glossary YELLOW Appendix F killerhealth-os lib/plan.ts 12-term glossary
Forms and templates: SOAP, procedure notes, PA letter, consent 05-appendices/forms-and-templates GREEN Appendix G 01 Clinical/04 Templates

Count

107 pages: 25 green, 63 yellow, 19 red.